Marketing Your Adult Literacy Program: A 'How To' Manual (1996)
Authors: Barbara Smith
Collection: Research Materials
The purpose of this manual is to enable adult educators to market their services better and to reach students who are not currently served. By receiving training in the techniques of social marketing and the development of strategies that are designed to be sensitive to the needs of potential adult literacy students, adult literacy providers will be motivated to encourage adults needing literacy services to seek help while realistically portraying what literacy can "deliver."
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Added: 1996-01-01
© 2012 National Adult Literacy Database
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This project is funded by the Government of Canada’s
Office of Literacy and Essential Skills.
Office of Literacy and Essential Skills.
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