Authors: Judith Bond
This is a field report of a project on workplace literacy in Ontario. This project had four main goals:
1- Conduct a literature review;
2 - Identify the current level of awareness and commitment to workplace/workforce literacy among human resource professionals in Ontario;
3 - Establish a baseline measure to gauge the impact of a social marketing strategy for workplace literacy;
4 - Develop a marketing strategy for workplace literacy in Ontario.
The study focused on four industries: long-term health care institutions, plastics manufacturers, wholesale distributors and cable installers.
This report describes the project goals, project outcomes, literature review and the research conducted. A complete copy of the final report is available on-line at www.on.literacy.ca